Introduction
In recent years, with the popularity of Mobile Internet and smart terminals and the development of video technology, Big Data technology, and 5G technology, users of webcasting and short videos have surged dramatically. With the fragmentation, low threshold and high dissemination characteristics of short videos, users' pan-entertainment leisure time is also shifting to short videos. Short video content has no age, geographical, or identity distinction, with its unique mode of dissemination, has become an important part of people's life of entertainment.
The explosion of short videos has also directly led to a much shorter path to commercial realization, giving rise to a new business model and a fundamental change in the upgrading of the consumption structure. But behind the industry's euphoria, much risk is also hindering the further development of short videos, a healthy ecological pattern needs to be rebuilt.
The centralized short video platform occupies the absolute right to speak, the platform controls all the data of users, when encountered by theft, account blocking or information leaked, users have no ability to self-protection, while the platform controls the absolute rules, a large part of the income of the original work by the platform, MCN agencies and other third-party institutions share. Content creators are unable to get reciprocal revenue, and the revenue they receive is minimal compared to the advertising revenue of the platform.
On the other hand, users, as contributors to data traffic, maintain the activity of the platform and have done great contributions to many Internet giants such as Twitter, TikTok, Instagram, YouTube, etc. However, these platforms do not repay users when they rely on a huge amount of user data to generate a fortune. Not only do users have to endure the overwhelming ads, but they have to pay a monthly or annual fee to the platform if they want to get the "clean" version of the experience.
Rocket Video will break the deadlock and resolve this pain, and help the industry flourish in a healthy and sustainable direction, combining blockchain, short video, and Web3 technologies with PoA reward mechanism and Social-Fi elements to build a fair, just, and transparent economic ecosystem for Web3 creators.
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