Application Background
Blockchain is a chain data structure that combines data blocks in a sequential manner according to time sequence. It solves trust and identity in the Internet through anti-tampering mechanism, distributed accounting mechanism and token mechanism. and value issues. As far as the underlying logic is concerned, operating the blockchain in the short video field will redefine industry rules such as copyright ownership, transaction and revenue distribution models in content consumption.
First of all, the unique anti-tampering mechanism of the blockchain can tie the author, content and time of the video work together, so as to realize "creation is confirmation, the transaction is authorization, discovery is rights protection", which fundamentally makes up for short videos. Due to the inherent problems of "virtuality, fragility, concealment, and easy tampering" in copyright, the original creator can have full control over his own work.
The sinking of users and content will inevitably lead to the transformation of content. In the future, short videos are not only the output of entertainment and life-oriented content, but also can deliver content that has depth and connotation, and spreads positive social energy. The industry will develop in a comprehensive and formalized direction.
Secondly, smart contracts can preset revenue distribution, so that video content can be directly transferred among various users, so as to truly realize value transfer. It effectively avoids the revenue monopoly or excessive involvement of third-party institutions such as short video platforms and MCN agencies.
Thirdly, the token mechanism can monetize "user contributions", and users can get corresponding rewards for watching videos, likes, comments, and reposts or tips. This means that fans who originally were "leeks to be cut" can obtain rights and interests from the creator's income, and the vision of "everyone is a shareholder" will greatly activate the participation of ordinary netizens.
From this, it is not difficult to see that Rocket, which combines blockchain, Web3, and short videos, is like a "transformer" of short video genes, which can correct the original "congenital deficiencies" in the industry and provide a brand-new reciprocal distributed economic ecology for creators. In this ecosystem, short video creators live in the center of the ecosystem, they have the right to speak, and they can maximize the value brought by their intellectual property, and fans will also gain the interactive value of their "attention". As a result, the ecology of the short video content industry will be reconstructed.
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